SlateGrid Content Studio writes editorial, SEO, and case study work for B2B companies. Every draft arrives with its sources listed, including the ones that contradict the argument.
A brief lands, the writer opens the top ten results for the target keyword, and produces a piece that synthesises them. It reads fine. It ranks, sometimes. And it contains no information that was not already in circulation, because no new information entered the process anywhere.
This is why so much B2B content feels interchangeable. Every article on a subject is downstream of the same eight articles, and the errors propagate along with everything else. Nobody checked, because checking is slow and nobody asked.
Our drafts arrive with a source list at the bottom: what we read, who we spoke to, and where the evidence is thin. When two sources conflict we say so in the draft rather than picking the convenient one. It makes our first drafts longer to produce and it means you can defend what you publish.
Scoped by piece or by month, with the word count agreed before we start.
Features, guides, and pillar pages researched from primary sources rather than from the top ten search results.
Search-led writing where we tell you which keywords are not worth targeting, which is usually most of the list.
Customer stories built from a recorded interview with the customer, not from your sales team's version of it.
Ongoing programmes written to be read, with open and click rates reported against the previous quarter.
Bylined thought leadership for founders and executives, in their voice, after we have listened to them talk.
What you already have, what is working, and what should be deleted. Usually a third of it should be deleted.
Case studies start with a recorded interview with your customer, not a summary from your account manager. What the customer actually valued is frequently not what the sales team believes they valued, and that gap is the entire story.
We tell you which keywords not to chase. On most SEO briefs a third of the target list is either unwinnable or attracts traffic that will never buy. Saying so shrinks the engagement.
Every draft carries its sources. Reading list, interview notes, and a note where the evidence is weaker than the sentence suggests.
Audience, argument, word count, and what the piece is for. Agreed in writing.
Primary sources and interviews. We will tell you if the argument does not survive them.
With sources listed and disagreements flagged. Two revision rounds included.
Edited, fact-checked, formatted, with meta and internal links where relevant.
Software, professional services, healthcare, logistics, and manufacturing across the Carolinas and remotely across the US.
Retainers from about $3,500 to $22,000 a month, or per-piece work from roughly $900. Long-form research pieces cost more because the research is the cost.
We turn down roughly one enquiry in five. Usually the brief is volume for its own sake, and we are the wrong studio for forty posts a month at $150 each.
Started the studio in 2017 after nine years in trade journalism. Edits most long-form herself.
Eleven years. Owns the source list on every draft that leaves.
Ten years. Runs the customer interviews behind our case studies.
Eight years. The person who tells clients which keywords to drop.
The draft had a note saying two of our own published figures contradicted each other. Nobody outside had ever pointed that out.
They interviewed our customer and the story that came back was not the one we had been telling. Theirs was better and it was true.
They cut a third of our keyword list on the first call and explained why. That reduced their own fee.
Ask where it learned what it says. Then ask us.